Podcasting is very trendy now. It's very powerful, it helps create beautiful connections but it's easy to make a few mistakes, waste time or miss out on opportunities.

I have made a few mistakes when I created one or seen others do. I'd rather you wouldn't do the same so here's what I learned launching mine and prepping my second one.

[Disclaimer, this post has been written quickly to answer a few questions that are coming back again and again. Bookmark it and review regularly, I'll update it regularly]

Let's talk about starting your podcast.

You need to host your podcast on a podcast hosting company.

Too many people try to host it on their site.

This is NOT a good idea.

  • If there's a spike of traffic, your hosting cannot always cope and it could be a great mess with your rss as well.
  • It's also not great to check downloads, the origin of downloads etc. Podcast hosting allows you to see the difference between the people who visit your site and the people who download episodes. If you want to find a sponsor at some point, having reliable and precise stats are necessary.
  • In case you decide to rebrand, either yourself or your podcast, it's easier to do it when your site is hosted on a podcast platform instead of your domain name.

The extra cost may feel too much but believe me, it's best for peace of mind, analytics and growth.

Some good hosts are

  • Libsyn (cheap to start but reliable host with options to grow)
  • Pippa.io (the one I use for mine. I love the dashboard, the analytics are easier to see than on Libsyn and the included tools to make a small video excerpt of the episode, as well as a transcript,  is helpful. The transcripts aren't perfect, even less when you have an accent like mine but it's a good start, takes less time to correct than type it all.) (affiliate link, if you take a yearly plan, we both get a $25 Amazon card, handy for podcasting gear 😛 )
  • Anchor is the wild card. Free, easy to do from your phone. They say you own your feed but I don't like free tools. They can disappear fast and if you don't pay, aren't you the product?

Plenty of other providers with various price tags.

Make sure you can easily share episodes with all platforms (Apple, Google, Spotify etc... Youtube even if that's of interest to you.)

To have a smooth experience with your guests

  • To organize the booking, use a tool like Calendly or Acuity. That will avoid so much back and forth between you two.
  • Ask for a bio, a picture in high definition and the link they want you to share, as well as any freebie or product launch they have in the pipeline. You can send an *Airtable form so that all is put in there, a good way to have all in one spot for your or your VA to access all this. [affiliate link but I only share products I use or believe in]

A podcast art is really important.

Make sure it's readable even when it's tiny. Look at ITunes on your phone or any podcast app and you’ll see how tiny it will be once in use.

You need to get something with contrasting colours (no light blue on medium blue for example, it won’t read) and a pic of you or some art that makes sense will help. My first logo didn’t “say” anything and I have wasted opportunities that way. ?

Create an intro and an outro that sounds like you and is not too long.

That's something I regretted not to do for my podcast at first. I did one myself, without getting music and it was not really perky or quite like me. When I launched season two, I created one with music and it felt much more like me and like something that people would recognize.

You can find inexpensive ones on platforms like Audiojungle.

Make sure you have a good mic.

If you can invest only a tiny bit, try to put the money in your mic. The sound quality is important and can be improved for cheap. Using a good camera for your computer allows you to get better sound than with the mic of the laptop.

Always use and make your guest use headphones as well to avoid echo.

Use an app that allows you to record the two voices on two separate files so you can edit more easily in case of trouble if someone cough over the voice of the other for example.

Learn how to use your editing software.

Garageband on Mac or Audacity can do wonders if you know how to use them.

Record at least 8 episodes before you launch.

Record an episode 0 that is a short intro about who you are, why they should listen to the show and what it will be about, its pace etc... Episode 0 tend to be listened to even when you reach episode 100.

It's really worth doing.

Launch 3 episodes at once. Your episode 0 and two normal episodes. People want to understand what you show is about and will often listen to more than one when they have the excitement of the launch.

Keep the others as buffers. It's really tough to keep recording and publishing regularly. Most podcasters stopped at 8 episodes. Life happens, holiday and sickness included. That is the thing that bit me bad when I started. Always running against the clock and missing the deadline because I had no buffer.

and to finish

Have fun, breathe before you start recording. Don't stop because "you hate your voice". We all do 😛

Some extra resources to learn about podcasting?

 

YES !

  • check out Pat Flynn. He's amazing and offer free resources and paid courses (have tried the free now only and it's great.)
  • If you're a woman, check out the She Podcast group on Facebook, one of the best you could join. Amazing community, great for tips, support and find guests. They also have courses (on my wishlist for now, but I've seen many raving about them)

 

Are you making full use of WordPress menu's options?

It's one thing people underuse a lot.

[spp-tweet tweet="You don't need to be tech-savvy to add links to your website menu. It can be ANY link, on your site or outside of it. It can be your Facebook page or a Facebook group, or where your book is sold on Amazon.⠀"]


Just go to APPEARANCE >> MENU >> CUSTOM LINK.⠀
Wordpress menu screenshot

Wordpress menu links screenshot

 

You can also reorder pages or rename the title so that long titles don't clutter your WordPress menu.

Small tip, big freedom.

Bullet-journal!

If you followed me on Instagram for a while, you know I am a long-term bullet-journalist (is that a word ?). I have used it to help me have more clarity. Used paired with my weekly review (GTD-style), it helps me see where I’m at in life and business, it helps me be more grounded.

Half of me thought I didn’t need to read the book as I knew the bullet journal method well but I thought even if I don’t learn anything, it’s a small way to THANK Ryder Carroll for the tool and community he created.

Well I was wrong. I haven’t finished yet, but already want to share... as I read I keep highlighting bits (see the images) because it is hitting home.
Bullet journal quote

-.-.-.-.-.-.-.-.-

It’s reconnecting me with WHY I use it and HOW I could deepen my relationship/use of it. It’s really in sync with where I want in life (can you see the word “bridge” in this image?!) and where I’m heading in 2019 (already picked my word for the year and it’s INTENTIONAL).

I feel I have used my bujo on automatic lately, taking it for granted. Of course, I made tweaks, but there were all details.
I will share soon how I am setting up my new bujo, going back to the core of the method for some bits and going deeper and with more meaning in my own relationship to what I write in it.
I can’t recommend the book enough, even for those who think their “bujojitsu” as Ryder said is already great.
If you want to buy it and use my affiliate link as a thank-you for the recommendation, you can buy through this link https://amzn.to/2z3YK7o ?

if you want to chat about it, find here where I hang out online and let me know what you think!

[activecampaign form=15]I stumbled on Cheryl thanks to Tanya & Claire and I had straight away a business crush on her and knew I had to have her on the podcast.

After realizing that she couldn't get what her daughter wanted T-shirt-wise, she took matters into in her own hands and created a fun, colorful and positive range of t-shirts that let girls show their love of dinosaurs and pirates. Now she taking the mission even further and is launching a Kickstarter campaign to get a book out to challenge cliches and stereotypes around what boys and girls can do.

 

 

 

 

ABOUT CHERYL RICKMAN

Cheryl Rickman is a business and well-being book author/ghostwriter, with 12 books published. YES YOU CAN is her first children’s book. Cheryl qualified as a Positive Psychology Practitioner in January 2017 and is an Ambassador for Let Clothes Be Clothes and The Network of Wellbeing and Founder of ClimbingTreesKids.com. She lives in Hampshire with her daughter, husband and dog.

[bctt tweet="if you believe we need boys to feel free to cry and girls to feel free to climb trees... Listen to this #podcast episode" username="rightbraingeek"]

SHOW NOTES

Kickstarter page for the book https://www.kickstarter.com/projects/522351957/yes-you-can-childrens-book-to-combat-gender-stereo

T-shirt shop: https://www.climbingtreeskids.com/

Cheryl Rickman website for her resilience and writing work: http://www.cherylrickman.co.uk/

 

Latest episodes on the website:

www.therightbraingeek.com/rightbraingeek-podcast/

You may be surprised by this image but I love making pancakes and I feel that this meditative moment, making the batter, waiting while the pancake cooks, burning one in a while, helped me see business in a more relaxed and forgiving way.

[bctt tweet="Never thought business was like pancake making. Odd but true. you rely on a good batter before adding fancy toppings. #podcast" username="rightbraingeek"]

Listen to discover why.

Useful links:

- You can check Beth book on Amazon here

- To get the info about the upcoming 1-to-1 sessions and self-study course, please visit this page and put your name and email in the form below.

A really fun episode with two ladies whose business, values and style I simply adore.

When a personal trainer and a mindset coach with a similar outlook on life and similar humor start a new venture, it's a match made in heaven.

We get talking about body size norms, confidence, health, humor, values, setting up a tone in your business that is yours and how we should find new words for insults as they are too often linked to the Feminine.

 

 

These ladies lead by example and are ready to support you with health and mindset concern, starting with their first event (click here - early bird price till April 21st ).

You can also find these lovely ladies online here at Wise and Gorgeous or on Facebook with their "Inner circle" group.

 

 

[bctt tweet="Be kind to yourself. Stop the self-bullying & see what good it can do for your business #mindset #podcast" username="rightbraingeek"]

As creatives, healers, coaches, we tend to be sensitive people. We’ve got big hearts, we are eager to share and love.

If we were to see a mum shouting at her daughter, saying how crap her drawing is, how bad her singing is, that she shouldn’t try do this or that because she’s not good enough, we would be horrified.

With reason.

Weirdly enough, that’s what we do with ourselves every day.

We don’t dare putting our Thing out there because it’s not “good enough”, our voice is not good enough to be on a podcast, we are not pretty/smart/slim/young/old enough to make a video, do a keynote, launch that business.

We feel guilty of not doing that to-do list, we feel guilty of feeling overwhelmed, not doing enough for our family, our business.

As it’s been said by Danielle Laporte

Don’t let perfection become procrastination.

or as said during the Right brain video summit,

Done is better than perfect.

Aiming high is good as long as it doesn’t prevent you from doing things or get you disappointed with yourself.

Be kind to yourself


Be kind for yourself imageAccept that you are ok where you are, 
you’re on a journey, give yourself some love, see the child in a learning and growing process in yourself. 

Nurture that child and give yourself encouragement for those little bits you are doing great already and be gentle for what’s to be done.

Accept the bad days, the time flying quick, the mistakes. it’s a process, it’s not a deep flaw of yours. Mistakes don’t define who you are.

I know loving one-self is tough sometimes, but at least try to see yourself with a gentle smile and curiosity : “what is that person about to achieve ? I can’t wait to see that”. Because nothing happens if you keep breaking your momentum with harsh judgments. 

If you feel this post can be useful to someone, please share it. 

[bctt tweet="Be kind to yourself. Nothing happens if you keep breaking your momentum with harsh judgments. #business" username="rightbraingeek"]

 

A really short episode this week but really important food for thought and exercise.

[bctt tweet="Mighty ones. You are stronger than you think. Do you know that? #grit #celebrate " username="rightbraingeek"]

Let me know on social the results of the exercise, please come and share on the Instagram post or Twitter I'm @rightbraingeek everywhere.

Keeping fit simple and the baby steps that make you feel better

Today I have the pleasure to chat with Fiona Pagett about the difficulty to take care of your body when you start in business and feel like you can't take time out for the gym. Working from home or spending a lot of time on the computer creates problem.

She is a lovely personal trainer who uses a really gentle approach to get back into fitness and encourage us to think baby steps to get strong.

you can see Fiona online on her Facebook page or on her website Keepingfitsimple

Extra links cited during the interview 

Zombie run app

Gentle steps to get in fitness with Fiona Pagett

Maja is a singer, songwriter, actress, model and put all her heart and passion in her songs.

She is always pushing boundaries and refusing fact that she can't do this or that. She is now using Pledgemusic to record her first album.

You can listen to her journey, her challenge and one of her songs in this podcast and if you wish to support her or pre-book the songs, the singing lessons or a private dinner, please visit her page here.

[bctt tweet="Art, #creativity, love, fans supporting you with #singer @planet_Maja in a really passionate #rightbraingeek #podcast episode" via="no"]

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