Podcasting is very trendy now. It's very powerful, it helps create beautiful connections but it's easy to make a few mistakes, waste time or miss out on opportunities.
I have made a few mistakes when I created one or seen others do. I'd rather you wouldn't do the same so here's what I learned launching mine and prepping my second one.
[Disclaimer, this post has been written quickly to answer a few questions that are coming back again and again. Bookmark it and review regularly, I'll update it regularly]
Too many people try to host it on their site.
This is NOT a good idea.
The extra cost may feel too much but believe me, it's best for peace of mind, analytics and growth.
Some good hosts are
Plenty of other providers with various price tags.
Make sure you can easily share episodes with all platforms (Apple, Google, Spotify etc... Youtube even if that's of interest to you.)
Make sure it's readable even when it's tiny. Look at ITunes on your phone or any podcast app and you’ll see how tiny it will be once in use.
You need to get something with contrasting colours (no light blue on medium blue for example, it won’t read) and a pic of you or some art that makes sense will help. My first logo didn’t “say” anything and I have wasted opportunities that way. ?
That's something I regretted not to do for my podcast at first. I did one myself, without getting music and it was not really perky or quite like me. When I launched season two, I created one with music and it felt much more like me and like something that people would recognize.
You can find inexpensive ones on platforms like Audiojungle.
If you can invest only a tiny bit, try to put the money in your mic. The sound quality is important and can be improved for cheap. Using a good camera for your computer allows you to get better sound than with the mic of the laptop.
Use an app that allows you to record the two voices on two separate files so you can edit more easily in case of trouble if someone cough over the voice of the other for example.
Garageband on Mac or Audacity can do wonders if you know how to use them.
Record an episode 0 that is a short intro about who you are, why they should listen to the show and what it will be about, its pace etc... Episode 0 tend to be listened to even when you reach episode 100.
It's really worth doing.
Launch 3 episodes at once. Your episode 0 and two normal episodes. People want to understand what you show is about and will often listen to more than one when they have the excitement of the launch.
Keep the others as buffers. It's really tough to keep recording and publishing regularly. Most podcasters stopped at 8 episodes. Life happens, holiday and sickness included. That is the thing that bit me bad when I started. Always running against the clock and missing the deadline because I had no buffer.
Have fun, breathe before you start recording. Don't stop because "you hate your voice". We all do 😛